Local Search Engine Optimisation (SEO)

Local SEO illustration showing Google search on a tablet

Make your business a household name in your area using local SEO

If you want to attract more customers in your area, getting your business to show up at the top of Google search results is crucial. This is where local SEO comes in. Local SEO is a strategy that helps your business appear in top spots when people search online for products or services like yours.

At Riflebird Agency, we specialise in getting your business into the Google Local Pack — the group of listings that appear when someone searches for your product or service. Since most people click on one of these top options, optimizing your Google My Business listing can help you secure one of those spots, bringing more customers to your door and boosting your sales.

Frequently Asked Questions

LOCAL SEO:
Local SEO (Search Engine Optimisation) is the practice of tailoring your online presence to reach customers in your local area. It ensures that your business appears when people are searching for the products or services you offer, right when they need them. A quality local SEO service provider can help your business get featured in the local business section (Google My Business), making it easy for potential customers to find and contact you.

GOOGLE MY BUSINESS:
Google My Business (GMB) is a powerful online marketing tool that helps businesses get discovered on Google Maps, Local Finder, Google's Local Pack, and organic search results. It showcases essential information like your opening hours, photos, location, phone number, email address, and more, ensuring customers can easily connect with your business.

FOR CUSTOMERS:
Local SEO makes it easy for customers to find products and services nearby. Instead of sifting through countless websites to see what's available in their area, they get relevant results right away.

FOR BUSINESSES:
Local SEO helps businesses appear as relevant results in search engines, driving more organic traffic and attracting local customers. Because these leads come from people actively searching for what you offer, it often leads to higher conversion rates.

Follow these 6 steps:

  1. Set up and optimize your Google My Business account.
  2. Collect 5-star reviews from happy customers.
  3. Perform keyword research for both search engines and GMB.
  4. Focus on targeting the most relevant keywords.
  5. Optimize your website for mobile devices.
  6. Boost your website's credibility with link building.

For more information, reach out to one of our local SEO experts.